Hi all.

You might have heard that tomorrow easyProperty launch into the online estate agency sector, via a controversial PR stunt through the streets of London. eMoov founder and CEO, Russell Quirk, comments on easyProperty's late arrival to the party and, why their approach of "killing off" the high street is the wrong one.

I for one hope the result isnt a three mile tailback, due to their rolling road block.

For further comment please feel free to contact me directly.

Stephen Jury

Head of Media

Stephen.Jury@emoov.co.uk 

Online Estate Agent Funeral PR Stunt – It's Dead Wrong

With yet another online estate agent joining the sector in easyProperty, the growing popularity of the online route to sell in the UK is clear for all to see.

The latest online venture will mark its entry to the sector with a PR stunt through London tomorrow (29th September). The stunt will be in the form of a slow drive funeral procession through the streets of London, supposedly marking the death of the high street estate agency sector.

A three mile New Orleans-style funeral procession, band included, will travel through Westminster, starting outside a Foxtons office and ending at Piccadilly.

The online sector has come a long way since industry leader eMoov began selling homes for a much fairer fee than the high street back, in 2010. It is no longer just about providing a cheaper alternative, but about providing a better, more empowering service for the consumer, than found on the high street.

easyProperty may be new to the sector, and as a result not understand how far it has moved away from its previous cheap, DIY image. This swing in the industry is more about reinvention, rather than the death of the traditional sector.

Founder and CEO of eMoov.co.uk, Russell Quirk, commented:

"Our friends at easyProperty today join established online estate agency players, such as eMoov, with a launch stunt. Far be it from us to comment on the nature of their stunt, but there is no denying it will get attention. There's no such thing as bad publicity, that's true. But only to a point.

However where I feel that Rob Ellice and his business are wrong is in presupposing the demise of the estate agent. Strangely, easyProperty are indeed estate agents themselves of course, one presumes?

The property industry needs a kick for sure but I do not foresee that we will see the eradication of the high street agent. Our mission is to improve the home buying and selling experience. Not to 'kill' estate agents. By encouraging the sector to perform better; to offer fairer fees; greater transparency and, above all, a far better customer experience, I'd rather coax and cajole the industry as a whole than take a dagger to them.

easyProperty clearly have their own view on marketing strategy and this particular style may work for them. But the business of selling someone's family home with care and at the best price, is a very serious business.”

END

Contact

Stephen Jury
Head of Media
eMoov.co.uk
07725642533
Stephen.jury@emoov.co.uk

Notes to Editor

• eMoov is the UK's most successful and recognised Online Estate Agent offering to sell properties for fees of just £595 inc VAT
• eMoov has sold over 4,500 properties since it launched
• eMoov are backed by VC firm Episode 1
• Russell Quirk is the founder of eMoov and widely recognised by the media for his expertise within the property market
• Russell is a third generation estate agent and after running the family business of 5 independent estate agents he sold them to start eMoov in 2010
• In 2014 eMoov won the allagents.co.uk Best Customer Service Award and then again in 2015, testament to their approach of being the digital disruptor offering fantastic value and outstanding customer service
• On average eMoov have saved their customers an average of £4,200 in estate agent fees, so far in 2015
• Contact the eMoov media team on press@emoov.co.uk for exclusive interviews and property insig