12 Sep 2024
Lovat Parks Invests £200,000 in New Website to Meet Growing UK Staycation Demand

Lovat Parks

As the cost of overseas holidays continues to rise, more UK residents are turning to self-catering accommodation and local travel options. Lovat Parks, a leading provider of holiday parks across the UK, has responded to this shift by investing £200,000 in the development of a brand-new website, now live and ready to serve the growing demand for UK staycations.

The new platform, designed with the user in mind, delivers a seamless booking experience for guests and supports the company's plans for future growth. With this investment, Lovat Parks is not only improving customer service but also laying the foundation for the acquisition of new parks in the coming years.

UK Holidays on the Rise
The ongoing rise in the cost of overseas holidays, driven by higher flight prices and accommodation rates, has made UK holidays an attractive alternative. According to recent reports, UK self-catering holidays saw a significant uprise in demand in the last year, as families and holidaymakers look for more cost-effective, flexible travel options closer to home.

Raoul Fraser, founder of Lovat Parks, commented:
"The rising costs of international travel are leading more people to seek holidays within the UK, and we've seen a substantial increase in demand for our parks. In response, we've invested £200,000 into building a new website that offers a smoother, faster booking experience and better reflects the quality of our parks."

A Website Built for Growth
The newly launched Lovat Parks website has been designed to streamline the customer journey from browsing to booking, with improvements including:

  • Enhanced user experience: A modern, mobile-friendly design that allows guests to book holidays effortlessly from any device.
  • Faster booking process: Intuitive search filters and simplified navigation make it easier for guests to find the perfect holiday suited to them. Whether it's pet friendly, comes with a hot tub or is situated in a premium location on park.
  • Scalability: The website is built to accommodate the company's future expansion plans, including the acquisition of additional parks across the UK.

The website launch marks the beginning of an exciting phase for Lovat Parks, which plans to expand its portfolio in response to increased demand for domestic holiday destinations. The company currently operates eight parks across the UK, with further developments in the pipeline.

About Lovat Parks
Lovat Parks is dedicated to providing unique, nature-focused holiday experiences across its parks, which are known for their peaceful settings and eco-friendly practices. From woodland retreats to coastal escapes, each park offers a unique experience, thoughtfully designed to cater to families (including their four-legged friends), couples, and nature lovers alike. Lovat Parks is positioning itself at the forefront of the staycation market, offering high-quality, environmentally friendly, and family-focused holiday experiences.

For media inquiries please contact:
Charlotte Mariga
charlotte.mariga@lovatparks.com