Influenced by Oracle, the specialist talent agency representing content creators in the property and home space, is excited to welcome Joe Bartlett 'The Home Buyer Coach' to its growing roster. As an experienced mortgage broker and digital voice, Joe has built a loyal following by turning complex buying advice into clear, relatable content—perfect for first-time buyers navigating today's tough market. His signing strengthens the agency's mission to connect developers and property professionals with the audiences that matter most.

With his unique voice and trusted expertise, Joe brings fresh impact to brands looking to reach future homeowners. Harriet Bolt, Social Media Director at Influenced, comments: “Integrating social media into PR and marketing strategies is no longer optional—it's key to driving real results.  Expert-led storytelling that feels authentic is exactly what today's smart social media audiences are looking for.  Joe's platform is a powerful asset for housebuilders and developers looking to connect with the next generation of homebuyers and this signing strengthens our position as a go-to partner for developers and property professionals seeking meaningful, results-driven influencer campaigns.”

With 111K followers on TikTok and 39K on Instagram, Joe The Home Buyer Coach delivers practical, no-nonsense advice to his audience. Combining humour with expertise, he answers buyers' burning questions, keeps them informed on mortgage rates and market trends, and helps them gain the confidence to navigate the home-buying journey. To further that mission, Joe collaborates with brands, developers, and leading housing associations to reach and support aspiring homeowners.  He adds, “My goal is to simplify the home-buying process—whether it's saving for a deposit or what potential mistakes to avoid, I want to make it feel achievable for everyone.  My content taps into the highs and lows that first-time buyers experience—emphasising with the stress, excitement, and uncertainty of the journey with content that feels both reassuring and real.”

To learn how about how to maximise your campaigns working with Joe, contact influenced@oraclepr.co.uk

-ENDS-

For further information: alicemc@oraclepr.co.uk

Notes to editors:

Influenced by The Oracle Group is part of The Oracle Group.  Empowering talented creators with the tools, resources and exposure to thrive in the property, lifestyle and home sector, we operate with the professionalism of a talent agency. We are committed to creating authentic collaborations that resonate with our rosters' loyal audiences and generate measurable results and amplify campaigns for housebuilder clients.