Latimer, the development arm of Clarion Housing Group, has unveiled the next phase of homes at the highly sought-after One Goodmayes in Ilford. Following the overwhelming success of the first phase—hailed as one of London's most exciting destinations for first-time buyers—the new release promises to captivate aspiring homeowners eager to step onto the property ladder at an affordable price. After the arrival of the Elizabeth Line link-up in 2022, Ilford shot into the limelight as London's third most popular borough for buying a home; Foxtons reported in 2024 that enquiries from prospective buyers per month were up 101% versus 2023.[1]

Available with shared ownership, the high-quality new homes include 55 one-bedroom apartments, 13 two-bedroom apartments and one three-bedroom home, catering to a range of first-time buyer needs. Their launch comes as new figures show the extent of new buyer appetite, with first-time buyers making up a record third of all home purchases so far in 2025.[2] At Latimer at One Goodmayes, every home comes with a private balcony or terrace, while 50% are also dual aspect, offering lovely views of the neighbourhood and local area. The second phase launch follows the outstanding success of the initial phase of homes at the site, which saw 50% of properties snapped up within a fortnight.

The exceptional apartments combine affordability with a highly prized location. Positioned on Goodmayes High Road, between Chadwell Heath and Ilford in the London Borough of Redbridge, the properties provide buyers with the chance to be part of the Crossrail Corridor. This means first-time buyers can reap the rewards of being in a London investment area benefitting from the transformative impact of the Elizabeth Line.

With their shared ownership offering, Latimer is making it possible for first-time buyers to afford a stake in this growing community. With Goodmayes Station just a short walk away, residents can easily hop on the Elizabeth Line and be in central London in no time—Stratford is just six stops away, Liverpool Street eight, and Tottenham Court Road ten. For even more travel flexibility, nearby Seven Kings Station, just one stop closer to the city, offers another convenient option on the same line.

The homes occupy the site of a former Homebase, which is being transformed into a bustling neighbourhood in partnership with Fairview New Homes. Once finished, the vibrant community will include 568 new homes (30% of which are available through affordable schemes), housed in seven bold and striking buildings, each with its own unique character. Elegant detailing as part of the brickwork and other well-considered material choices will provide the neighbourhood with its own characterful identity, while also speaking to the site's historical context. Internally, the homes are spacious and light, with sleek finishes and high-quality integrated appliances showcasing their superior specification.

In addition to the welcoming residences, One Goodmayes will provide a new public square, coworking spaces and a state-of-the-art digital music academy. Expansive green areas will include two play areas, a beautiful podium garden with raised planters, a community growing space and pristine lawn areas. Brown roofs will further boost local biodiversity. Additional proposed facilities include a café, gym and extensive landscaping.

The thoughtfully designed amenities and community spaces will support residents to meet and connect, as part of a significant townscape regeneration designed to provide future-focused neighbourhoods and elevated lifestyles. That focus includes the provision of enhanced cycleways and footpaths, as well as a sustainable transport hub with bicycles, ebikes and scooters – perfect for making the most of the car free neighbourhood, as well as the eight green and open spaces within walking distance of the site.

Iryna Khlebovych, Sales Manager at Latimer, comments: “One Goodmayes has already shown itself to be a highly prized location for first-time buyers seeking an elevated lifestyle and outstanding amenities. The launch of the second phase of homes with shared ownership means that this exceptional destination can now support many more local buyers onto the property ladder, helping combat the significant shortage of affordable housing in the area.”

One Goodmayes is ideally positioned for solo buyers, couples, and young families eager to enjoy everything the local area has to offer. Just moments away, you'll find landmarks like the historic Gurdwara Temple, the striking St Cedd's Parish Church, and the scenic Seven Kings Park—home to tennis courts, an outdoor gym, a children's play area, and plenty of green open space. The neighbourhood also boasts a great selection of shops, cafes, restaurants, and major supermarkets, along with a variety of schools for all age groups—including the highly regarded Ilford Grammar School.

Homes at One Goodmayes are priced from £77,500 for a 25% share of a one-bedroom apartment with the full market value £310,000, requiring a deposit of just £3,875.

For more information, please visit https://www.latimerhomes.com/new-build-homes/london/redbridge/goodmayes

For press information contact Alice McCutcheon or Gemma Moyle at The Oracle Group

on 020 8394 2821 or email latimer@oraclepr.co.uk

[1] https://www.timeout.com/london/news/revealed-the-three-most-popular-london-boroughs-for-buying-a-home-right-now-050724

[2] https://www.hamptons.co.uk/articles/market-milestone-first-time-buyers#/

About Latimer

As the development arm of Clarion Housing Group, Latimer is dedicated to building homes for all tenures and reinvesting any surplus back into the organization to support its social mission. The goal is to create sustainable, high-quality communities where people can thrive.

The surplus from Latimer developments is reinvested into Clarion Housing Group to build more affordable homes, improve, and maintain existing social homes, and support communities.  

We are leading the transition to net zero carbon homes by 2050, generating over £3 billion of social value along the way and investing in our residents with jobs, skills, and training opportunities. We're putting sustainability front and centre to ensure everything we build, own, and do is making a difference for our people and our planet.