10 Jun 2025
For the first time, operators across the UK's Integrated Retirement Community (IRC) sector are speaking with one voice by launching a coordinated campaign to redefine how society sees later life.
Homeowners at Castle View Windsor enjoying a better way of living in later life with independence and friendship.
Castle View in Windsor, a leading Integrated Retirement Community in Berkshire, is proud to be part of a major national campaign launched by ARCO (Associated Retirement Community Operators) in partnership with Hearst UK, the publisher behind trusted media brands such as Good Housekeeping, Prima, and Red.
The campaign, entitled 'Generation Joy', aims to raise awareness and reshape public perception of what later life can look like in an IRC - vibrant, connected, and full of opportunity - and put IRCs on the map.
“We're thrilled to be part of this groundbreaking initiative,” says Karl Hallows, managing director of Castle View. “It's a chance to show how communities like ours offer a better way of living in later life with independence, friendship, and support all under one roof.”
Through engaging video stories, inspiring editorial features, and targeted digital outreach, the campaign will reach millions of readers and viewers across the country, and Castle View will be playing its part in communicating its full involvement.
This is the first time the sector has united at a national level to promote the benefits of Integrated Retirement Communities - where people over 65 can live independently, with access to onsite care, amenities, and activities that foster wellbeing and social connection.
“This campaign is about shifting the focus from ageing to thriving,” said Michael Voges, executive director at ARCO. “People deserve to know about these positive lifestyle options as they plan for the future.”
To explore more about the Castle View Integrated Retirement Community in Windsor, go to: castleviewwindsor.co.uk or call 01753 378127.
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Note to editors:
Castle View Windsor
Castle View Windsor is a new generation retirement community where the emphasis is on living rather than retirement. Independently designed, built, owned and operated, this premium village offers 64 contemporary 1, 2 & 3 bedroom apartments, prices from £350,000.
For more information, please contact:
Nicky King, later life advisor, Castle View, Helston Lane, Windsor, Berkshire, SL4 5GG
Tel: 01753 378127
Jeremy Clarke, LawsonClarke PR
Tel: 07778 554666
Ref: CV07/2025