Award winning housebuilder The Hill Group and institutional investor L&G today announced a partnership to deliver affordable homes in the first phase of the landmark City Centre South regeneration scheme in Coventry. This collaboration marks the first time Hill and L&G have worked together on a major residential development.

Under the deal, L&G will acquire 200 affordable homes being delivered by Hill within the first phase of the regeneration. The homes will include 145 for social rent and 55 for shared ownership. They will be delivered across the first four buildings of the scheme, which are prominently located at the front of the development on both Queen Victoria Road and Market Way, helping to create diverse communities at the heart of the masterplan from the outset.

Hill and L&G, in close collaboration with Coventry City Council, West Midlands Combined Authority and Homes England, share a vision to deliver high-quality homes and an inclusive development that meets the needs of the whole community. Phase one of the wider £450 million regeneration will deliver 991 new homes, 8,000 sqm of commercial space and 17,000 sqm of new public open space, transforming this key site in the heart of the city.

Andy Hill OBE, Group Chief Executive at The Hill Group, said: “We are delighted to be working with L&G for the first time on the delivery of affordable homes. Their commitment to high-quality, long-term investment in communities aligns closely with our own values. From the beginning, we set out to make City Centre South a new benchmark for inclusive regeneration, and this partnership ensures that the very first homes delivered will be genuinely affordable and visibly central to the life at the new development.”

Ben Denton, Chief Executive at L&G's affordable homes division, said: “We are dedicated to addressing the UK's pressing housing crisis. We're uniquely positioned to deploy significant institutional capital to deliver safe, secure, and affordable homes where they're most needed, all while ensuring an excellent customer experience. Our involvement in City Centre South perfectly illustrates this commitment, and we're proud to partner with The Hill Group and Coventry City Council on this vital regeneration project.

Prioritising affordable homes as part of the development also reflects the strategic vision of Coventry City Council and the West Midlands Combined Authority, which has provided significant investment to unlock the scheme. Located in the heart of Coventry city centre, City Centre South sits just a five-minute walk from Coventry Railway Station and is positioned around the historic Coventry Market and adjacent to the new Cultural Gateway, placing future residents at the centre of the city's cultural, retail, and employment districts.

Cllr Jim O'Boyle cabinet member jobs, regeneration and climate change comments: “This agreement is a significant and important step in bringing forward the type of housing that local people need. I'm particularly pleased to see affordable and social homes being placed right at the heart of the development with some being delivered as part of the very first phase.  It shows a real commitment to creating a welcoming inclusive community in the city centre.”

The affordable homes have been designed to the same high standards as the wider development, with all homes benefitting from private outdoor space in the form of a balcony or terrace, as well as access to podium gardens and landscaped public squares. The scheme also includes rooftop green spaces, solar panels, district heating, and active travel links to help reduce environmental impact and promote healthy lifestyles.

Construction of phase one is expected to begin later this year, with the first affordable homes completing towards the end of 2027.

-ENDS-

About The Hill Group

The Hill Group is a top 10 housebuilder* and one of the leading developers in London, the home counties, and the South. The company is renowned for its partnership ethos, specialising in the building of distinctive new places and communities where people want to live, work, and socialise.

In its 26th year, this family-owned and operated company has grown to establish itself as the UK's second-largest privately-owned housebuilder, with an impressive and diverse portfolio of projects ranging from landmark, mixed-use regenerations, and inner-city apartment developments to homes in rural communities. 

Employing over 950 staff, the company operates from six strategically located regional offices including Bristol and Abingdon to help facilitate growth in the South West and the Midlands, with its head office based in Waltham Abbey, Essex. 

Hill completed 2,886 homes in the last financial year and has a controlled development pipeline of over 8,800 homes. Around half of its portfolio is in joint ventures to deliver a range of mixed-tenure developments, reflecting Hill's commitment to partnerships with government, local authorities, housing associations, and private clients. 

Since the company was founded in 1999, Hill has won over 500 industry awards, including the esteemed title of WhatHouse? Housebuilder of the Year in 2015, 2020 and 2023. Most recently in 2024, Millside Grange in Croxley Green also won The Standard's Homes & Property Award for Best Commuter Home.

In addition, Hill's dedication to delivering the highest quality homes and exceptional customer service has earned the housebuilder its 5-star status in the Home Builders Federation's annual Customer Satisfaction Survey for the past eight years. Hill is a registered developer with the New Homes Quality Board (NHQB) and follows the New Homes Quality Code (NHQC), a new industry standard to ensure high-quality homes and an exceptional customer experience. With a score of 4.8 out of 5, Hill is also ranked as the number one housebuilder on Trustpilot.

Hill is donating 200 fully equipped modular homes to local authorities and homeless charities as part of a £15 million pledge through its Foundation 200 programme, launched in 2019 to mark Hill's 20th anniversary.

Follow us on LinkedIn and Instagram @HillGroupUK

For more information, contact The Oracle Group PR Agency on Tel: 020 8394 2821 or hill@oraclepr.co.uk

*The Hill Group was listed within the top 10 of the Top 150 UK Contractors and Housebuilders published by Building.co.uk in December 2024

About L&G's affordable homes division 

L&G has been involved in housing for over 20 years and established its affordable homes division in 2018 with the aim of becoming the leading private affordable housing provider in the UK.  Across its fast-growing portfolio of developments across England, L&G offers social and affordable rent as well as Shared Ownership homes.    

Dedicated to helping to tackle the current housing crisis, L&G seeks to make a positive difference to the affordable housing sector and offer an alternative route onto the property ladder.    

L&G's mission is to better people's lives and ensure everyone has access to a safe and secure space to call their own.  It strives to create sustainable communities with high-quality homes, reflected by its key principles of quality, sustainability and customer service which underpin every decision made.  Recognising the strength in partnership and collaboration, L&G works with local housebuilders, housing associations and contractors to deliver homes which are affordable and accessible.   

Visit www.landgah.com for more information.  

L&G Group  

Established in 1836, L&G is one of the UK's leading financial services groups and a major global investor, with £1.2 trillion in total assets under management1 of which 40% is international.  We have a unique and highly synergistic business model, which continues to drive strong returns.  

L&G provides powerful asset origination and management capabilities directly to clients, which also underpin our leading retirement and protection solutions. We are a leading international player in Pension Risk Transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.  Our purpose is to improve the lives of our customers and create value for our shareholders. Through inclusive capitalism, we are investing in long-term assets, such as real estate and infrastructure, that can help build a better society for the future.