09 Oct 2025
Building Relations Pr Appointed by Greencore Homes to Support New Homes Sales

Building Relations

Property PR agency, Building Relations, has been selected to deliver strategic PR services for Better Than Net Zero housebuilders, Greencore Homes, as it enters the next stage of sustainable growth – with a plan to build 10,000 homes by 2035.

Greencore Homes is at the forefront of sustainable housebuilding, delivering homes that are Better Than Net Zero and creating climate positive communities. Using its closed-panel timber frame system insulated with natural materials, unlike traditional brick houses, the structure of a Greencore Home locks up more carbon than it emits.

Greencore Homes builds energy-efficient homes that exceed current build standards. The company's portfolio of homes are designed for modern living, offering elevated levels of comfort, exceptionally low running costs and strong connections to green space. Backed by significant institutional investment, the company now needs to build and sell 1,000 new homes every year for the next decade.

Building Relations is a specialist property PR agency with a proven track record in delivering ESG campaigns that engage both B2B and B2C audiences in the UK. With a dedicated Environmental and Social Impact team led by Natalie Daniels, Building Relations is uniquely positioned to support Greencore Homes in effectively communicating its sustainability ambitions and supporting its sales strategy.

As Greencore Homes takes its next steps to scale up, Building Relations will provide comprehensive new homes development and corporate PR services, enhancing Greencore Homes' position in the consumer market.

Rachel Colgan, Managing Director of Building Relations PR, said: “Greencore Homes is setting new benchmarks for climate positive housebuilding, and we're excited to be part of their journey. As well as communicating their values, our role will be to help guide Greencore Homes to clearly demonstrate the value of their approach, connect with like-minded partners and engage with audiences who share their commitment to sustainable living. We look forward to the many opportunities to involve and celebrate Greencore Homes' achievements.”

Laura Stone, Chief Operating Officer at Greencore Homes, added: “As we scale our operations across the UK, it is vital we showcase the quality, innovation and environmental benefits of our homes. We are not only focusing on caring for those around us, but also the world we live in. Our priorities are to run a sustainable company and build sustainable homes and Building Relations' proven expertise in property, combined with their understanding of sustainability, have made them a perfect fit as we move forward with our new home sales. We are looking forward to collaborating with the team to communicate our mission and share the impact of our developments.”

 

For more information about Greencore Homes: https://greencorehomes.co.uk/ or for Building Relations visit: www.building-relations.co.uk/

 

ENDS

 

NOTES TO EDITORS

 

For further details, please contact Natalie Daniels on 07722937880 or email Natalie@building-relations.co.uk

 

About Greencore Homes

Greencore Homes builds Better Than Net Zero homes and develops climate positive places. With significant investment from M&G's Catalyst fund, strong relationships with partners and an experienced senior leadership team, Greencore aims to build 10,000 homes by 2035.

About Building Relations PR

Building Relations is a PR & communications company which has offices in London and Edinburgh specialising in property, real estate and the built environment. Clients include large and small developers, housebuilders, housing associations and providers, estate, land and buying agents, construction firms and companies.