Once home to the iconic Ford Motor Company's manufacturing plant, Dagenham has long stood as a symbol of innovation and progress. The site played a pivotal role in British social history, noted for its role in the Ford machinists' strikes that helped to pave the way for the landmark Equal Pay Act of 1970. Today, this historic location is entering a bold new chapter as Peabody New Homes unveils its collection of Shared Ownership homes at Dagenham Green, a development that blends heritage, affordability, and forward-thinking design.

Set to deliver over 3,500 new homes, half of which will be affordable, Dagenham Green is a transformative masterplan that includes more than 5 acres of green space, walking trails, and vibrant community amenities. It's a place where modern city living meets nature, offering a balanced lifestyle for those looking to put down roots in East London.

Featuring a stylish mix of one-, two-, and three-bedroom apartments, Dagenham Green caters to a range of aspiring buyers. With prices starting from just £81,000 for a 30% share, and deposits as low as £8,100, homeownership is more attainable than ever. Each apartment is thoughtfully designed to maximise space and natural light, with expansive windows, built-in storage, and open-plan layouts that make everyday living effortless. At the heart of every home is a well-appointed kitchen ideal for cooking, entertaining, and connecting with friends.

Dagenham Green is more than just a place to live, it's a lifestyle destination. Residents will enjoy access to a dedicated concierge service, a stylish co-working space, and a screening room for movie nights or presentations. A planned on-site secondary school adds long-term value for families, while access to a residents' car club offers flexible, eco-conscious travel options.

Designed with sustainability in mind, every home features improved insulation and air source heat pumps, helping to reduce energy consumption while enhancing comfort and style. The development's landscape complements this vision, with around 300 new trees, wildlife-friendly initiatives including bee hotels, and biodiverse planting schemes that promote wellbeing and ecological value. To honour the site's rich history, a heritage trail is also being created in collaboration with UP Projects, one of the UK's leading public art organisations. This artist-led outdoor museum will feature two large freestanding sculptures.

Dagenham Green offers the best of both worlds - urban energy with a breath of fresh air. At its heart lies Central Park, a five-acre green haven with tree-lined groves and wildflower meadows, perfect for morning jogs, weekend picnics, or unwinding after work. For slower-paced moments, The Boardwalk invites peaceful strolls along tranquil wetlands and a shimmering pond, designed to reflect the natural beauty of the area as it once stood centuries ago.

Connectivity is built into the blueprint. Just a 2-minute walk from Dagenham Dock station, residents can reach Fenchurch Street in Zone 1 in just 21 minutes. Whether commuting to the city, meeting friends in Shoreditch, or exploring East London's creative scene, Dagenham Green keeps you connected. A network of footpaths and cycleways encourages active travel, while Route 13 of the National Cycle Network offers a scenic ride into central London. The town centre is just a 20-minute bus journey, and with easy access to trains, tubes, and buses, the capital is always within reach.

Closer to home, residents can enjoy a wide range of local amenities including shops, schools, parks, gardens, cafés, restaurants, and even a social club—making Dagenham Green not just a place to live, but a place to thrive. With this first phase of homes built in partnership with The Hill Group, the development is demonstrating the impact of community-focused placemaking in the London Borough of Barking and Dagenham.

Prices at Dagenham Green start from £81,000 for a 30% share of a one-bedroom apartment with a full market value of £270,000. For more information or to register your interest, visit https://www.peabodynewhomes.co.uk/find-a-home/dagenham-green/ or call 02038682851.

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For more information, please contact The Oracle Group PR Agency on: peabody@oraclepr.co.uk or call 0208 394 2821

ABOUT PEABODY 

160 years after it was established, Peabody is one of the oldest and largest not-for-profit housing associations in the UK.

We're proud to have been around for generations and to help people find their place in new homes, communities and neighbourhoods across London and the Home Counties.

Responsible for over 108,000 homes and 220,000 residents, it is now more important to us than ever to continue our mission to help people flourish by getting closer to our residents and providing quality homes that are more than just a place to live.

We are relentlessly committed to creating great places and building sustainable, new homes that stand the test of time. With significant development, placemaking and regeneration expertise, we proudly invest in communities for the long-term.

Find out more: https://www.peabodynewhomes.co.uk/about-us/

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