The George Williams Hotel in the heart of Brisbane's CBD has been sold to the Singapore-based JD Properties through its investment and asset management company High Street Holdings.

CBRE Hotels' Wayne Bunz and Hayley Manvell exclusively managed the sale via an off-market Expression of Interest campaign.
The buyer entered exclusive negotiations just eight days into the sale process, reflecting the strength of demand for prime Brisbane hotel assets.

Located on the corner of George and Turbot Streets, the 102-room 4-star hotel occupies a 680sqm freehold site with Principal Centre zoning, offering immediate proximity to Queen Street Mall, Queen's Wharf Casino precinct, South Bank, and Roma Street Station.

The asset has benefited from over $1.2 million in recent refurbishments, including two upgraded guestroom floors, and features a leased restaurant, dedicated meeting facilities and on-site parking.

The acquisition adds to High Street Holdings' growing Australian portfolio, which includes Rydges Perth Kings Square, Rydges North Sydney, and Kennigo Hotel Brisbane.

High Street Holdings partner David Marriott said the group's family office was actively pursuing further Australian investment opportunities as part of the continued diversification of its global portfolio. He confirmed the George Williams Hotel will undergo a rebranding and repositioning program to enhance its market presence and guest experience. The hotel will be renamed “George Hotel Brisbane”.

“We see this as a strategic acquisition in the very tightly held Brisbane CBD market, with significant potential to reposition the asset and enhance performance through brand and operational uplift while benefitting from the economies of scale across our existing portfolio.” Mr Marriott said.

CBRE Hotels' Wayne Bunz said, “This transaction underscores the ongoing confidence from offshore capital in Brisbane's hotel sector, which remains one of the most compelling hotel investment markets in the region. The George Williams Hotel attracted strong interest from both domestic and offshore capital given its exceptional location, scale of offering, and the multiple avenues of upside potential which can be explored,”

The transaction follows CBRE's recent announcement of the sale of another Brisbane accommodation asset, the Soho Brisbane.

CBRE Hotels' Hayley Manvell added, “We're seeing increasing competition from well-capitalised groups seeking scale in Brisbane ahead of the city's next growth phase. This sale exemplifies that momentum, with investors drawn to the limited future supply and the city's strong underlying demand drivers. We are strongly encouraging owners to take advantage of the current convergence of favourable market fundamentals and strong investor sentiment.”