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About Dagenham Green
Dagenham Green's multi-phase masterplan, led by Peabody, aims to deliver a new neighbourhood of more than 3,500 homes in total, half of which will be affordable, as well as a new public park, green spaces and play facilities. Phase one, currently being built as a joint venture between Peabody and The Hill Group, will deliver roughly a third of the homes, with 935 homes in total, 35 per cent of which will be affordable. The first homes are expected to be complete in December.
Phase one will also include a new five-acre urban park with a large pond and children's play areas, as well as more than 1,600 square metres of non-residential space for shops, community uses and leisure activities. The new neighbourhood will be surrounded by tree-lined streets and welcoming public spaces designed to bring people together and encourage walking and cycling.
When complete, Dagenham Green will offer a vibrant, sustainable community that celebrates the area's history while creating new opportunities for local people. It will be a place where nature, creativity and community life thrive side by side - a positive new chapter in Dagenham's proud story.
Honouring Dagenham's industrial and riverside heritage is an important part of the wider Dagenham Green project. Phase one will also feature the first section of a heritage trail, due to open in the spring, tracing how the area evolved from an ancient Thames-side settlement to a hub of modern manufacturing. Artist Ruth Ewan has been commissioned to create a series of public artworks for the trail, the first of which will honour the Dagenham women who campaigned for equal pay in the 1960s and 1980s.
About Peabody
Peabody is one of the UK's oldest and largest not-for-profit housing associations, founded by philanthropist George Peabody in 1862 to help Londoners in need. Today we take a local approach, working with residents and communities to strengthen our 140 neighbourhoods, provide quality homes and deliver a range of services to support people when they need it most.
We look after 109,000 homes and 220,000 residents across London and the home counties, plus the community centres, play areas, and green spaces that bring these areas to life. We provide residents with reliable landlord services and keep these places well-maintained. We also provide care and support services to around 25,000 customers including specialist accommodation and vital support for people affected by a range of social and health issues.
We're focused on listening to residents so we can deliver better services and better homes and places. Our local teams work closely with residents, councils and partners to tackle inequality, improve wellbeing and strengthen communities. Alongside this, we're committed to play our part where we can in building more affordable homes which our communities need.
With an average rent of £147 a week, we offer real value, and our homes remain significantly more affordable than the market. In 2024–25, we spent £431 million in maintaining and improving residents' homes.
About The Hill Group
The Hill Group is a top 10 housebuilder and one of the leading developers in London, the home counties, and the South. The company is renowned for its partnership ethos, specialising in the building of distinctive new places and communities where people want to live, work, and socialise.
In its 26th year, this family-run company has grown to establish itself as the UK's second-largest privately-owned housebuilder, with an impressive and diverse portfolio of projects ranging from landmark, mixed-use regenerations, and inner-city apartment developments to homes in rural communities.
Employing over 980 people, the company operates from five strategically located regional offices including Bristol and Abingdon to help facilitate growth in the South West and the Midlands, with its head office based in Waltham Abbey, Essex.
Hill completed more than 2,800 homes in the last financial year and has a development pipeline of over 32,000 homes, including 10,200 with planning consent. Around half of its portfolio is in joint ventures to deliver a range of mixed-tenure developments, reflecting Hill's commitment to partnerships with government, local authorities, housing associations, and private clients.
Since the company was founded in 1999, Hill has won over 500 industry awards, including the esteemed title of WhatHouse? Housebuilder of the Year in 2015, 2020 and 2023. Most recently, Canalside Quarter won Gold for Best House, and Hollymead Square won Gold for Best Sustainable Development at the 2025 WhatHouse? Awards.
Hill's dedication to delivering the highest quality homes and exceptional customer service has earned the housebuilder its 5-star status in the Home Builders Federation's annual Customer Satisfaction Survey for the past eight years. Hill is a registered developer with the New Homes Quality Board (NHQB) and follows the New Homes Quality Code (NHQC), a new industry standard to ensure high-quality homes and an exceptional customer experience. With a score of 4.8 out of 5, Hill is also ranked as the number one housebuilder on Trustpilot.
In addition, Hill is donating 200 fully equipped modular homes to local authorities and homeless charities as part of a £15 million pledge through its Foundation 200 programme, launched in 2019 to mark Hill's 20th anniversary.
Follow us on LinkedIn and Instagram @HillGroupUK
For more information, contact The Oracle Group PR Agency on Tel: 020 8394 2821 or hill@oraclepr.co.uk
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26 Jan 2026
