04 Feb 2026
The AI-Led Phone Service Set to Transform Estate Agency Operations

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Agent Rainmaker

A year on from launching text-based AI appointment setter Letty, the team has unveiled its newest tool for the modern letting agency owner – AIVA, a pioneering AI-led phone service set to revolutionise how letting agents deal with customer and landlord enquiries.

Designed and developed by Co-Founder and Director Gemma Warne and the Agent Marketer team, AIVA is an intelligent, voice-based assistant that handles inbound enquiries, and nurtures leads into sales – with timely and engaging follow-up capability built-in.

“The phone is both the lifeblood and the biggest time thief in a letting agency. Landlords calling, tenants chasing, and general enquiries at the worst possible moments,” explained Gemma. “AIVA isn't just about automation. She acts like a real member of the team, designed specifically for letting agents who are done drowning in admin.”

Agents can train the system to suit their workflows and client base, using flexible scripts that adapt to different call scenarios. Every interaction is recorded and logged through advanced AI voice software, giving agents clear records and insights while dramatically reducing time spent on routine calls.

She added: “AIVA takes the pressure off by doing the talking. And people on the other end of the line genuinely don't know the difference. The voice, gender, accent, and dialect can all be adapted to an area complete with local knowledge to make it even more personable. The feedback we received at AR Live was incredible and people were genuinely mind-blown.”

The power of AI shouldn't be underestimated according to Gemma and the Agent Marketer team, who one year ago launched Letty – the text-based AI appointment setter. With both tools, users can completely delegate their time-consuming tasks like answering enquiries, booking appointments, following up, and coordinating diaries.

“It's all about streamlining processes so that agents can do what they do best – growing the business, acquiring portfolios, and empowering teams to upskill and focus on tasks that add value and revenue to the bottom-line.”

Together, AIVA and Letty provide a powerful, multi-channel solution for agents, handling both calls and messages and ensuring no enquiry is missed. And at just 9p an hour, it's one of the most accessible AI solutions on the market.