26 Nov 2020
Catalyst to Launch Village Living in London

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Catalyst

As an exodus to the countryside becomes a major property trend of 2020,* Catalyst are providing Londoners the opportunity to enjoy the benefits of village living without bidding farewell to the capital, launching Shared Ownership at The Folium in Muswell Hill on Saturday 28th November.

Located in the heart of one of London's ecological pockets, The Folium is a collection of 59 one to three bedroom apartments and four-bedroom townhouses, available to purchase through Shared Ownership and private sale.

Close to Coppett's Wood, a historic 36-acre conversation site and one of London's best kept green secrets, as well as the much-loved Alexandra Palace and Highgate Wood, The Folium sits within one of North London's leafiest neighbourhoods. Just one of the neighbourhood's popular village attributes, Muswell Hill's thriving high street brims with independent shops, restaurants and cafes, combining to create a distinct village identity.

That sought-after mix of city and village living typically commands a high price premium, and Muswell Hill is no different. The average apartment in the area costs almost £500,000,** putting Muswell Hill firmly out of reach for many first-time buyers. Combatting this, all one to three-bedroom apartments at Catalyst are available through Shared Ownership – the alternative home ownership scheme whereby purchasers part-buy, part-rent their home.

Markus Kendall-Young, Group Head of Sales and Marketing at Catalyst, comments, “Lockdown has changed how we see and view our homes. The importance of space is more noticeable than ever before – both within your home, in your garden, and the sense of openness in your local neighbourhood. Whilst this has drawn many buyers to look to the countryside, there are pockets of London which offer all these attributes, and Muswell Hill is a prime example. It has brilliant access to nature, lovely independent stores, and a sense of remoteness hard to find in the capital. It's the ideal sweet spot for the capital's residents whose property needs have changed, yet couldn't ever picture a life away from London.”

The Folium has been designed to celebrate the green setting, softening the architecture with extensive landscape, incorporating mature trees, green spaces and planting. Homes are built to Catalyst's customary high standard, each with fully integrated appliances, with almost all homes offering a private balcony or terrace.

Well-connected for residents to explore London and beyond, Muswell Hill has good bus connections, with the W7 taking commuters to Finsbury Park, where there's tube and train services into central London. Nearby Alexandra Palace train station also provides a train into Moorgate in just 20 minutes.

Ideal for families, The Folium is moments from Coppett's Wood Primary School and secondary school Fortismere, both rated 'outstanding' by Ofsted.

Shared Ownership is launching at The Folium on Saturday 28th November. Prices start from £166,000 for a 40% share of a one-bedroom apartment (FMV: £415,000), £134,250 for a 25% share of a two-bedroom apartment (FMV: £537,000) and £151,875 for a 25% share of a three bedroom apartment (FMV: £607,500).

To register your interest, visit: https://catalyst.homes/the-folium/

Ends.

Issued by Faust PR 020 8392 1085/will@faustpr.co.uk

Editors Notes

*Rightmove, August 2020 https://www.rightmove.co.uk/news/articles/property-news/escape-to-the-country

**Rightmove, August 2020 https://www.rightmove.co.uk/house-prices/muswell-hill.html

About Catalyst

Catalyst have been at the forefront of housing for more than 80 years and provide more than 34,000 homes in London and the South East, through a wide range of rental and home-ownership opportunities.

We are one of the leading housing associations in London and the South East and aim to be a catalyst for change and improvement wherever we work, pursuing better homes, better service and a better future for our customers.