Have Your Cake And Eat It - The Latest Property Prize Innovation 27 Mar 2009
The Tart With The Heart Of England Inside

More Than A Home

One family firm in the heart of England has discovered the ultimate ingredient to create the perfect pudding – a house.

A two-bedroom barn conversion in the picturesque village of Over Haddon near Bakewell is being given away in a prize draw by www.more-than-a-home.com. Entrants have to hunt their way through batches of Bakewell Tarts to find the golden key to the cottage.

The cottage is just one of ten holiday homes in the grounds of a country Manor that offer the perfect base to explore the countryside and historic towns of the Peak District, not to mention a recession-friendly holiday on home soil.

Set within a protected National Park, Over Haddon is just two miles from Bakewell, four miles from Chatsworth House, and less than an hour away from major cities like Manchester, Sheffield and Derby. The village local, The Lathkill Hotel, has also been in the Good Pub Guide for the last 27 years.

“We wanted a way to promote our holiday lettings and our lovely little village,” says Marie Mallon, one half of the family-run business behind www.more-than-a-home.com.

“So we baked up an innovative marketing strategy for our business that we hope will help give our fellow traders, local economy and favourite charities a valuable boost. And the cherry on top is that someone will walk away with their own cottage in the country.”

The twist in this tale is that www.more-than-a-home.com will send out batches of Bakewell Tarts to a maximum of just 25,000 entrants. The ten participants who find a golden key with their tart will be invited to the grand final where one of those keys will literally unlock the dream home.

“For £25, people get a £50 Gift Voucher redeemable against a holiday,” says Marie, “and someone will own a country cottage worth £250,000.”

-ends-

Press trips to stay in the prize cottage are available on a first come first served basis. For more information please contact Vivienne Rudcenko at Results PR.

For further information please contact Vivienne Rudcenko at Results PR. 020 7953 7449 vivienne.rudcenko@resultspr.co.uk

Notes for editors: www.more-than-a-home.com currently has a portfolio of 10 properties in Over Haddon which are situated within the grounds of a listed Manor House once owned by Lord Melbourne. These properties are available to rent as holiday cottages, and the Gift Vouchers can be redeemed there, or with one of a growing portfolio of affiliates.

The estate has been in the owner's family for 80 years and has been lovingly restored through locally sourced labour and materials. Reclaimed materials have been used wherever possible.

£1 from the proceeds of every £25 Gift Voucher purchased will be donated between the Genesis Appeal and the NHBC Helpline (National Hereditary Breast Cancer) equally.