UK marcoms agency Frank & Earnest is celebrating a series of new business wins from the overseas property sector.

Renowned for specialising in emerging destinations, their 'on the ground' expertise and understanding of countries including Iceland, Morocco and Montenegro has set them apart from their competitors.

The agency is increasingly being tasked by clients to perform 'complete solution campaigns' that include concept development, operator search & selection and marketing strategy.

Brett Gregory-Peake, Managing Director at Frank & Earnest commented: “Property marketing needs to evolve, as the current thinking is still pretty basic. Marketing should be implemented upfront to ensure that the project fits with its target audience and delivers clients the best return on investment.”

F&E often work with architects and master planners to create marketable concepts and then assemble the necessary documentation to achieve planning consent. Connecting brands then forms an important profile building exercise, where the agency seeks to establish high profile associations and agreements that demonstrate the project's credibility, set it apart from other competitors and provide a solid marketing platform.

“Too often, marketing is a last minute consideration and it shows. The overseas sector is extremely competitive, driving the need for more creative thinking and association marketing. To succeed in higher risk markets, developers need to think about how their project will look on paper”, says Gregory-Peake.

F&E currently have projects in Mauritius and Morocco, including Marrakech's most exclusive golf development, Assoufid.

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For more information please contact:

Will Browne-Swinburne, Director, Frank & Earnest Communications Tel: 0207 087 8008

Brett Gregory-Peake, Managing Director, Frank & Earnest Communications, Tel: 0207 087 8003 Email: brett@frankearnest.com