Partnership Frogmore, Galliard Homes and O'Shea today announces their exclusive collaboration with world renowned photographer, David Bailey, for eagerly awaited new development, The Chilterns, London W1. Situated in Marylebone, the exclusive collection of apartments and penthouses represents the first modern new build in the area for over five years.

A one of one in quality, concept and design, the development represents a rare opportunity to buy the highest specification new build in the area. It also sets a new record price per square foot for Marylebone, at £3,500.

Born and raised an East-End Londoner, David Bailey is renowned as one of the world's most illustrious photographers and his work defined an age of the City in 1960s London. Now, exclusively for The Chilterns, Bailey immortalises the wide variety and, yet, wholly personal aspect of living that London brings for each individual. 44 specially produced images now exhibit Bailey's own timeless and unique interpretation of Marylebone and it is these original prints that will hang, pride of place, in each spectacular apartment at The Chilterns. 

Bailey comments: "Marylebone seems to have an abundance of goodies from a great fish and chip shop to Wigmore Hall and Damien Hirst's office and shop. In fact, the full gambit. The best way to see a place is to photograph it. You don't always see a place, a person, a park until you look at a photograph." 

To launch the scheme, Frogmore and Galliard are hosting an exclusive exhibition at One Marylebone, which will be the only occasion on which all 44 Bailey original prints will be available to view.

Named after the site's location on Chiltern Street, Marylebone, The Chilterns will comprise 44 luxury apartments which offer a standard of living second to none in the area. Situated in the heart of Marylebone, London and adjoining Paddington Gardens, The Chilterns is due to be delivered in summer 2015 and will comprise 30 two-bedroom apartments and duplexes; 13 three-bedroom apartments and penthouses; and a stunning 6 bedroom penthouse. Each opulent apartment provides unprecedented living space and scale for this exclusive part of London, starting from 1,129 sq. ft. for a 2 bedroom property and up to 7,566 sq. ft. for one of the lavish penthouse apartments. The building offers secure underground parking, a gym and spa facility and a concierge service 24 hours a day. Perhaps, most temptingly, residents of each apartment have an opportunity to own a basement wine cellar.

The Chilterns offers a one off opportunity to acquire an impressive new build apartment in this highly sought after Marylebone address. Formally home to T.S.Eliot and Charles Dickens, Marylebone has one of the few high streets in London that still successfully combines a traditional village atmosphere with designer boutiques, including The Conran Shop and Cologne & Cotton, as well as famous eateries like The Providores and The Orrery. A desirable location for education and culture, University College London, the Royal Academy of Music and The Wallace Collection are on the doorstep. The Chilterns central location means residents are connected to, and can enjoy, the very finest London has to offer. 

The interior design showcases the highest technical specifications coupled with the finest examples of progressive interiors from world-renowned designer Rabih Hage. The variety of the Londoner's daily life is the inspiration for the interior design of The Chilterns, coupled with a seamless blend of comfort and innovation. This, when coupled with the iconic photographs of world famous photographer, David Bailey, provides an overall exclusivity to the one of oneness that only The Chilterns can offer. It becomes an interior space like no other - unique, bespoke and entirely personal.

Paul White, chairman and CEO of Frogmore, comments: "In trying to illustrate something as unique as The Chilterns and the area of Marylebone, we felt it only fitting to use a photographer who himself is unique. David Bailey is one of the world's most iconic and original photographers who has spent a lifetime creating images that, like The Chilterns, can only be described as one of one. We asked Bailey to capture the Marylebone area in the form of 44 specially commissioned limited edition prints which he developed into a wonderful book. With our warmest compliments, we are giving each owner of an apartment at The Chilterns a framed original David Bailey print from the series he created for us, together with the book."

Apartments are priced from £3m and are available immediately through Galliard Homes. To make a private appointment please contact Oksana Lukjaneca 020 8418 1070

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For further information, please contact:

Debbie Standen
t: 020 7420 3550
e: debbie@you-agency.com
 
NOTES TO EDITOR:
Frogmore
Frogmore, the UK real estate fund management company has been involved in the UK real estate sector for over 50 years and since 1995 has invested and sold over £5bn of assets. Frogmore's current portfolio developments include other prime London sites such as the Oxford Street (Oriana) retail scheme, Baltimore Wharf, Marconi House, Strand and South Place Hotel in the City of London.

About the Galliard Group of Companies
Founded in 1992 the Galliard Group of Companies form one of the leading residential-led developers in London and the Home Counties with a £1.1 billion portfolio of over 5,900 homes, hotels, retail premises and commercial properties. The Group has six divisions: 
• Galliard Homes - Launched in 1992 the division heads the sales and marketing of the Group's portfolio of homes for private sale
• Galliard Commercial - The development of hotels (six to date), commercial and retail premises for the Group, joint venture projects and third parties
• Galliard Construction - Overseeing the delivery of the Group's commercial, residential and mixed use developments and undertaking construction for joint venture projects and third party developments 
• Galliard Residential - Launched in 1998 the division provides a portfolio of high quality homes available for letting, including the new London Living by Galliard portfolio and offering, complete with a full letting and management service for the Group's investor clients
 • Estate agency - the Group's highly successful estate agency operations 

About C.J.O'Shea Group
C.J.O'Shea Group, a Construction, Engineering and Development company, has been operating in London and the South East since 1966. Over the years it has being involved in a diverse array of projects including the Globe Theatre, Lords Cricket Ground, The Criterion and The Abbey National Building, Baker Street all of which utilised the Group's in-house construction and technical expertise. For the past 15 years O'Shea Group has concentrated on the London residential market where it works closely with its development partners.