AS ONE of the few new home builders with its own in-house interior design team, Redrow strives to ensure its show home style is ahead of the curve.

The team works hard to blend classic design with the latest interior trends, and that means ensuring they always have the inside track on the designer looks that will be taking centre stage for the year ahead.

Emma Brindley, head of interior design at Redrow, said: “Our interior designers have been hitting the autumn trade shows in London and Paris to discover the latest trends and find inspiration for the new season.”

According to Emma and her team, these are the key trends to watch for in 2020:

Calming colours

Hot on the heels of Dulux announcing its colour of the year – Tranquil Dawn, a cool shade of pale green – exhibitors at MAISON&OBJET, in Paris, also showed that soothing, relaxed tones are the colours of the moment.

Emma said: “Dreamy palettes of soft blue, dusky pink and moss green are being given a lift with blocks of mustard, Khaki green and deeper blues, while warm browns provide an earthy base.

“As it was last year, black is still a popular choice but its use is more moderate with designers choosing to include it as an accent colour beside tranquil tones and dull gold.”

Re-conditional love

“As a society we're becoming more conscious about the choices we make and the things we buy, so upcycled items are big news,” added Emma. “While re-purposing tyres for use as footstools or plant holders isn't for everyone, more subtle ways of reusing materials is likely to be an enduring theme, such as using recycled glass and plastic to create high-end vases and accessories.

“Leading on from this is the celebration of imperfection in natural and man-made textures and finishes. Distressed effects are creating striking wallpapers that look like exquisite prints, while raw finishes like concrete, marble, terrazzo and plaster are still abundant in accessories. Woven materials like rattan are being seen in room partitions, furniture and textured light fittings.

“Although we've seen natural greenery take centre stage in recent years, plants and florals are more pared back for the new season, with handpicked stems and autumnal colours coming to the fore,” added Emma.

Be bold

“In contrast, bold wallpapers with striking prints are making a big statement, while  textured and embossed surfaces are another a bold look on every designer's radar. Linen headboards, with large imprinted patterns are being seen in a mix of natural and formal styles.

“Other luxurious looks include imperfect table tops, with dull gold or black frames, and retro-style curving lines, bringing softer shapes and forms to furniture.”

Global trends

Emma concluded: “In terms of classic styles guiding our interiors, Scandinavian, Japanese, Dutch and Italian influences are everywhere. Japanese inspired retro chairs with curved backs and arms are popular, while Scandi style blonde woods are being seen in everything from tables and sideboards to place mats and serving bowls.”

For more design inspiration, download a copy of Redrow's Inspirational Homes magazine from www.redrow.co.uk,  follow its interior design blogs at www.redrow.co.uk/newsroom/inspiration or follow  @redrowhomes on Instagram.

Caption:  Photos are from a range of Redrow's latest show homes, open at developments across England and Wales. For locations see: www.redrow.co.uk.

Additional photos available on request.

Notes to Editors: Redrow

Notes to Editors:

Redrow was established in 1974 by Steve Morgan CBE with a £5,000 loan from his father and today it is one of the most successful and acclaimed property developers in the country. For the year ended 30th June 2019, Redrow built over 6,400 premium new homes across England and Wales, passing the 6,000 milestone for the first time. Redrow also celebrated handing-over its 100,000th home in November 2018. 

Over Redrow's history, spanning more than 45 years, it has earned a unique reputation for quality and building beautiful homes where people want to live. To help achieve this, Redrow has developed three sustainable business themes: Creating Thriving Communities by Building Responsibly and Valuing People. Implementing this strategy, whilst engaging with colleagues and stakeholders, helps Redrow deliver significant value to investors and the wider community. Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year ended 30th June 2019, the Group reported record revenues of £2.1 billion.

In 2019, Redrow achieved the coveted Five Star Customer Satisfaction award from the Home Builders' Federation (HBF), while in 2018 the company was named as a UK Top 100 Apprenticeship Employer for the fifth consecutive year. Redrow was also awarded the prestigious title of 'Housebuilder of the Year' at both the WhatHouse? and Building Awards last year. Visit redrow.co.uk for more details.

Issued for & on behalf of Redrow Homes (Group) by Active PR. Press information from Kate Logan, tel: 07545 504 053, email: katelogan@activepr.co.uk or contact Linda Bright tel: 07710 020026, email: linda@activepr.co.uk

Ref: apr2019/redrow/group/interiordesign/releases/2020trends0410kl