In the three years since the launch of Help to Buy, over 81,000 properties have been purchased through the scheme.[1] And, with the recent introduction of Help to Buy London, home ownership is even more widely attainable, with a 40% interest-free equity loan now available on properties in the capital up to the value of £600,000. This means that, along with the low 5% deposit, a mortgage only needs to be secured on the remaining 55%. Ideal for city-dwellers looking to take their first steps on the ladder, Notting Hill Sales is offering the government-backed scheme at Royal Albert Wharf in the historic Royal London Docks, E16.

Comprising an array of contemporary apartments for sale, Royal Albert Wharf forms a thriving new waterside community in a buzzing area of London. The development benefits from a peaceful setting, while also being conveniently located within a few minutes' walk of Gallions Reach DLR station, which provides excellent connections to the rest of the Docklands and central London.

Simon Neary, Head of Sales and Marketing at Notting Hill Sales, comments: “At Notting Hill Sales we are passionate about providing high-quality, affordable homes, so we are delighted to offer the government-backed Help to Buy scheme at Royal Albert Wharf. The raising of the Help to Buy equity loan from 20% to 40% in London was a game-changer, enabling more buyers to get on the property ladder, especially in up-and-coming areas such as the Docklands.”

All of the modern apartments at Royal Albert Wharf have been beautifully designed and finished to a high specification. Bright, open-plan living spaces feature full-height windows and doors leading to private balconies, maximising natural sunlight and fabulous views. The sleek kitchens are fitted with soft-closing gloss cabinets and integrated Bosch appliances, including oven, ceramic hob, chimney hood, fridge freezer and dishwasher.

The spacious bedrooms are fully carpeted, boasting fitted wardrobes in each master bedroom, with many apartments also including en-suite shower rooms. Bathrooms and en-suites feature white Ideal Standard sanitary ware, ceramic floor and wall tiling and high-quality chrome fixtures and fittings, including heated ladder-style towel rails. Each apartment also offers a generous terrace or winter garden, allowing residents to make the most of their prime position beside the water.

Developed as part of regeneration of the Royal Docks, one of the most talked about redevelopment projects in London, Royal Albert Wharf will deliver over 1,500 new homes, as well as new garden squares, and a variety of community amenities. With an abundance of work space, cafés, bars and restaurants, as well as a play area for children and a crèche, Royal Albert Wharf will become a thriving area of the docklands, for both residents and employers.

Meanwhile Gallions Reach Shopping Park is just a short walk away, offering a range of shops and restaurants along with a Tesco Extra store. For high-end boutiques and a plethora of great restaurants, Westfield Stratford City and Canary Wharf are within easy reach too.

The nearby Gallions Reach DLR station provides excellent links to major transport hubs, including Stratford International in under 30 minutes. Canning Town is just a 12-minute journey on the DLR, offering quick access to Canary Wharf (19 minutes), London Bridge (22 minutes) and Waterloo (25 minutes) via the Jubilee Line.

Prices for the new homes at Royal Albert Wharf start from £350,000 for a one-bedroom- and from £412,500 for a two bedroom apartment. For more information, contact Notting Hill Sales on 020 8357 4579, or visit www.royalalbertwharf.com.

-ENDS-

For further media information, please contact Laura Sears or Jaclyn Thorburn at The Oracle Group on: 0208 394 281 or email laura@oraclepr.co.uk

NOTES TO EDITORS

About Notting Hill Sales

Notting Hill Sales is the commercial arm of the Notting Hill Housing Group, offering a range of property solutions including Shared Ownership sales and re-sales, open market sales, commercial property sales and leasehold management.

Notting Hill Housing (NHH) was recognised as the largest provider of affordable housing in London in 2014 with over 31,000 homes across the capital.  It is a social enterprise with the purpose of providing affordable housing for those who could not otherwise afford them. Founded in 1963, today NHH has assets worth more than £2 billion, has an annual turnover of approximately £350 million and has offices across London in King's Cross, Hammersmith and Vauxhall.  It offers a range of tenancies to suit the needs of London's diverse population.

The group has several other businesses, including:

• Notting Hill Housing Trust - provides social, affordable and intermediate market rented housing 
• Folio London – the private rent division for Notting Hill Housing. The newly launched arm provides an online property management service which allows new customers to arrange viewings, agree lettings, make rental payments and report repairs.
• Student Lets – a provision of high quality student accommodation at NHH's award-winning development, Paragon. NHH house students from the University of West London, West Thames College and Imperial College.
• Notting Hill Extra Care – provides personal care across three service types (extra care, supported living and rehabilitation services) and offers a range of housing options for people who need additional support
• Temporary housing - works in partnership with local authorities across London to house tenants on shorter term leases

NHH has won several awards for creative, sustainable and high-quality design. It strives to be innovative and has achieved many firsts - it was the first housing association to pioneer Shared Ownership and the first to set up a women's refuge.

Now in its 53rd year, NHH is the seventh largest developer in London alongside some of the country's largest developers – Berkeley, Taylor Wimpey and Barratt

[1] https://www.gov.uk/government/news/help-to-buy-helping-150000-own-their-own-home