With prices in London's E14 postcode rising by 48% in the last five years [1], getting that first step onto the property ladder in the capital is becoming increasingly tough. For those looking to make London their home in 2017, buyers should look at Genesis' development Jessop at New Providence Wharf in Docklands, E14, where the developer is offering an exclusive deal to those who complete their purchase before 31st March.

In the package, buyers will have their legal fees paid, and receive a furniture pack worth £1,500 from John Lewis, all designed to help buyers make that leap onto the property ladder a bit easier. What's more, the apartments at Jessop are available as Shared Ownership.

Perfect for Londoners looking for an affordable way onto the housing ladder, Shared Ownership allows purchasers to buy between 25% and 75% of the property value, paying subsidised rent on the remainder. Residents can then increase their share at any time, all the way up to 100% and outright ownership.

A range of two-bedroom apartments are currently available at Jessop, and all are designed with a high quality specification and enjoy a neutral, contemporary design. The bedrooms and open plan living / kitchen / dining areas are spacious and full of natural light thanks to full height glazing. Kitchens are fully-fitted with modern granite worktops and integrated Bosch appliances such as washing machine, dishwasher and fridge/freezer. Bathrooms are tiled and finished with crisp, white sanitary ware and chrome fixtures and fittings.

The homes at Jessop are ideally located to enjoy the best of this thriving part of East London. New Providence Wharf is a hub of activity thanks to a bustling array of eateries, bars and a hotel. Canary Wharf's three shopping centres are home to high-end and high street brands and a range of bars and restaurants, all within walking distance from home. Westfield Stratford City, Europe's largest urban shopping mall, offers over 300 retailers, a casino, cinema and a plethora of places to wine and dine.

Across the river is the O2 Arena, one of the UK's largest live venues, and home to various sports and entertainment shows, as well as a choice of bars and restaurants, cinema and the famous Indigo2 nightclub.

Commuters can find a quick and easy journey to work by way of East India and Blackwall DLR stations, just a few stops from Bank and Canning Town, with connections with the underground services for travel across London. Closer to home, Canary Wharf will soon benefit from Crossrail services across London.

Prices at Jessop start from £111,063 based on a 25% share of the full market value of £444,250. To register your interest and for more information visit www.genesishahomes.org.uk or call 0203 773 1509.

-Ends-

For more press information please contact Laura Sears at Oracle Group

on 020 8394 2821 or email laura@oraclepr.co.uk

Notes to editors:

Legal fees paid when you use Cavendish Legal Group. Incentives redeemable if you complete on a Shared Ownership apartment sold by Genesis at Jessop Building in New Providence Wharf before 31st March 2017. This offer does not apply to any other properties sold or let by Genesis, including sales of second hand properties at Jessop by an owner other than Genesis. The incentives apply per apartment, not per individual. Offer not for commercial use or to be exchanged for cash. Genesis reserves the right to replace either offer with one or more of equivalent value at any time. Subject to availability.

Terms and conditions apply. For more information please visit www.genesishahomes.org.uk

About Genesis

At any one time over 100,000 people live in a Genesis home. Genesis owns or manages more than 33,000 homes across London, the South East and the East of England.

As one of the most diverse housing associations in the UK, it aims to create and sustain communities, building and managing homes for social rent, market rent, shared ownership and private sale, and also provides care and support services to over 4500 people.

To find out more about Genesis Housing Association visit: www.genesishahomes.org.uk

[1] http://www.zoopla.co.uk/market/london/e14/poplar-isle-of-dogs-millwall/?q=E14